Who are The Thinking Business?

We help our clients to harness, stimulate, and develop their thinking in two ways:

Training – our world-class thinking skills training courses are designed to help you unlock your full potential. We also train in Mind Mapping®, speed reading and thinking styles profiling (HBDI).

Consulting – we invent new ideas for products & services, develop creative strategies, and create marketing campaigns. We also facilitate group thinking sessions

Thinking Styles Training

Do you want to learn how some of the world’s most creative thinkers think?

…working with some of the world’s most creative and innovative companies, including The Walt Disney Company and Microsoft, we have a proven track record in innovative and creative thinking skills training.

Our public and in-house training programmes are designed to reveal the secrets, teach you the strategies and give you the tools to unleash your creative potential enabling you to think more creatively about your products, services, brands, marketing and business strategies.

Training topics include creativity & innovative thinking, creative strategic thinking, creative problem solving and mind mapping.


Experts in creative thinking, our specialty is the invention of new ideas and the discovery of original solutions to problems.

Our creativity & innovation consultancy and facilitation programme aims to provide you with specialist expertise in innovative and creative thinking.

Using our team of highly trained ‘brains’, we do the thinking in order to find original solutions to your business problems, generate creative ideas for products and/or marketing activities and develop creative business strategies.

We can provide consulting in the following areas:

  • Generating New Ideas
  • Creative Problem Solving
  • New Product Development
  • Creative Business Strategy Development
  • Creative Marketing Campaigns & Advertising

Thinking Styles

Using the world’s leading thinking styles assessment tool, the Herrmann Brain Dominance Instrument, we profile how you and/or your team thinks. This insight into how you think enables us to:

  • identify your individual and team cognitive strengths and weaknesses
  • select the right thinking tools for your personal brain dominance profile to harness and develop your thinking
  • enable you to construct peak performing teams
  • develop an effective and efficient creative and innovation process which facilitates the innovation process from idea conception to implementation
  • teach you whole brain thinking

Education is in Our Blood

Is critical thinking for kids? Absolutely! The art of critical thinking begins in childhood. What kind of thinker is your child?  Does he believe everything on TV?  Does she always figure out how to get what she wants? 

Does he ask questions?  Does she go along with what her friends suggest?  You can help develop your child’s critical thinking skills by learning a few key guidelines!

The Thinking Team

The Thinking Business Team has a broad knowledge of all areas as well as their own individual specialism.

We are here to support our clients on their growth path, our aim is to empower you to achieve your full potential. 

Maxwell Williams

Thinking Skills Specialist

Conner Haywood

Mind Mapping Specialist

Assia Safiyyah

Play 4 Learning Specialist

Alexa Booth

Creative Thinking Specialist

Samantha Wells

Child Education Specialist

Ted Saunderson

STEM for Children Specialist